CHOPARD Luxury watches
Chopard is a company founded in Sonvilier in 1860 by Louis-Ulysse Chopard, at the time 24 years old, who opened a high-precision watchmaking workshop. Chopard redefined its identity and the codes of haute horlogerie in the 1970s, a period in which he became the spokesperson of the movement for women emancipation and for a freer society.
It is therefore not surprising that one of its flagship models is the Happy Sport. The watch makes special every woman who wears it, thanks also to the moving precious stones that create ever new scenographies.
Another iconic model, dedicated to a male audience, is the Mille Miglia. The watch is inspired by the vintage spirit of the cars produced between 1941 and 1957 and this year Chopard has enriched its collection with two new versions! Explore them with us.
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Chopard is one of the luxury watch brands that mostly makes its values and traditions its strong point.
The management is still entrusted to the family that has directed the Maison for generations with the aim of making it a point of reference in the sector, promoting the values of generosity and sustainability.
Having maintained its independence, of which Chopard does not hide its pride, the brand has the strength to experiment with innovative proposals and bold and ambitious models. Precisely for this reason Chopard’s creative talents are inimitable and its watches never cease to surprise.
All members of the Scheufele family are also guided by an incomparable sense of ethics that inspires the choices of the Maison and that leads them to want to use only raw materials obtained while respecting people and the environment. Ethics is therefore one of the key principles of the brand and is embodied in the “Journey into Sustainable Luxury” initiative, with which Chopard proposes itself as a pioneer in addressing current issues and spreading greater awareness of social and environmental problems.
Respect for traditions and social and environmental responsibility are therefore the values that characterize the activity of this inimitable brand.